Fact: 32% of PPC agencies report that their clients primarily use PPC services to sell products or services directly. 35% use it to generate leads. (www.wordstream.com)
PPC is not rocket science, it is as easy as a bidding / auction game, but it’s a complex bidding game! Every agency does not want clients to know that with the right software PPC can be done in-house, however, that implies you dedicate 30 to 50% of your day looking into your PPC activities as compared to servicing and following up with clients. It’s the trade off, isn’t it?