Simply defined this is a phone call made by a sales representative of a company with the purpose of selling a product or service. As annoying as these are – they are still effective in our markets.
Technology used to make these techniques less effective, however, in the information era that we live in, we have access to a number of mediums such as Twitter, LinkedIn, Instagram and off course Google with which to track and communicate with a potential lead. These mediums also help in pre-qualifying prior to cold calling, something our telesales team are well equipped to handle. The only catch is your buyer personas.