SEO is a collection of actions that work to ensure a company’s website/webpage/landing page appears on the first page and preferably as the first few results on the search engines results page (SERP). This is different from Google ad campaigns.
This exercise is integrated with PPC. If you want to do SEO you need to invest a little in PPC otherwise it will not work. However, the opposite is true for PPC.
So, what is Search Engine Optimization, well honestly its placing the right text in the right location of your website with the right titles and tags so that the Google Bots are able to easily identify the various section of the site and off course the easier it is for the bots the higher the ranking of a site. Basically, the more current your website is and the more fluid it is – has a direct impact on your sites popularity with the bots and this affects the results.
In other words, the Google Robots cannot understand and feel the website as a human does and so basically this is where SEO comes in and helps the search engines understand each page and its relevance to the Users.