Lastly, on optimisation. “Content is King”
This is a phrase that is so commonly used in today’s informed society that every company, in an attempt to attract the attention of the customer, is sharing blurb. Irrelevant and unwarranted blurb is what most agencies provide companies with, that is, a discussion on topic where the company is not an expert.
Content sharing is where someone who is considered an expert in a field shares information that would be useful to another person. Unsolicited and irrelevant content will only have a negative impact, so be careful and always review.